• Giant magazine was an independent entertainment and popular magazine based in New York. It needed to break the mould of the mens mags of the time. It had outgrown its first iteration as an unruly glossy fanzine.
• It wanted to take the best of Entertainment Weekly, Rolling Stone and the men’s mags of the time and make something new.
• Working from the logo down we created a new look and feel that would sit well with the Hollywood agents we relied on for our interviews but still had a newsstand precence with its audience
• In less than a year it won an SPD merit award in New York and became a calling card in Hollywood for everyone who worked with it.