• The brief was to create a new brand that could stand alone in a very established, specialist marketplace.
• It had to immediately and authenticallymeet the needs of both a new and existing audience who buy luxury products and advertisers who wanted to expand their reach.
• The finished product launched in print, tablet and, eventually, HTML on 6 platforms. The app also has a constant 4.5 star rating and excellent reviews from users on Apple Newstand and other platforms.
• Within its first full year of trading it exceeded all of its targets and went into profit.
• It was also nominated at the PPA 2013 and the British Media Awards 2014. It has also been shown and praised in talks by Kaldor, Clearleft and Contentment.